When people come to your web site what is it you want them to do? Do you want them to sign up for your blog? Do you want them to visit your store? Do you want them to download your music? Your web site should be designed with one primary purpose. Yes, it can talk about your history and the management team and how you always knew you wanted to be the world’s best builder of gingerbread houses since you were eight years old and your grandmother taught you her secret gingerbread recipe but those are the extras. They are the background. They should not be front and center.
Go take a look at Stephen King’s web site. What’s the first thing you notice? The new book, right? Front and center is the new book. Not a picture of Stephen King. Not a photograph of his cat. Not a google ad. His web site is dedicated to his work. Yes, you can find out about Stephen King, and lots of people are interested in Stephen King, but King and his team know that the purpose of his web site is to promote and sell his books, movies and television programs. So, learn a lesson from Stephen King. Your web site isn’t about you. It’s about your work.
When I started writing my plays one of the things I knew I wanted was a web page. A place in cyber space where I could make my plays available to the world whether the world wanted them or not. And early on I decided that I would hire someone who could create a well-designed simple web site that had a consistent look and feel. I found someone: Shaila Abdullah. It took me more than three years to find her but find her I did. It was a long journey. A journey where I did a lot of planning, thinking, and looking.
I looked at hundreds of author web sites including Stephen King, Norm Foster, Ken Ludwig and Theresa Rebeck, in order to see what they were doing. I also spent a lot of time thinking about the purpose of my web site and how I wanted it to function and how I would use it as a marketing platform and how I would integrate social media and whether or not I should do a blog and if I do a blog how often should I blog and what should I blog about. And finally I did some planning. I created a design document that outlined the purpose of my web site and how I wanted it to function.
Then last fall I stumbled across a web site called, Funds for Writers. I liked the look of it and saw that it was designed by Shaila Abdullah. Shaila is not only a designer but a writer. Yes a writer! An award winning writer. A writer of novels and short stories. And I thought – ah here’s someone who not only designs web sites but understands the needs and challenges of being a writer and trying to get your work out into the world.
So I checked out her company: My House of Design and took a look at her portfolio. I loved her work. So, I revised, my design document and contacted her for a quote. That was almost a year ago and in that time we’ve worked together to create jameshutchison.ca. It’s been a fantastic experience. I like working with Shaila because it’s her company and she’s the designer. When I send an e-mail or have a question I send it to her. She doesn’t have to check with anyone. She’s the boss – she’s the designer – she’s the one that gets back to me.
Shaila has offered suggestions and recommendations but always respected my wants and needs as a client. It’s been a complete pleasure working with her. She has a great eye for design and colour and consistency of brand. And her sense of humour and positive spirit has made the whole process a pleasure.
So, if you’ve written your novel or your play or your poem and you’re ready to build your web site and make your work available to the world there’s no one I’d recommend more to help you with that task than Shaila Abdullah. She’s a terrific designer, highly professional, and extremely creative. And she does more than just writers. You can check out more of Shaila’s work at myhouseofdesign.com.
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