Do you have a tag line for your story? If not, why not? A tag line is a great way to hook your reader, and a great way to get them interested in reading your story or play. You’ve got a title, now add a tag line.
You do have a title, don’t you?
The title and the tag line work together to intrigue your audience. Together they define some aspect of your story in order to create interest and desire.
The movie industry understands the importance of the tag line. A good tag line catches us – it makes us think – it reveals something about the story in a clever or interesting manner. It gives context – tone – the promise of adventure, drama, or laughter. Here are ten of my favourite motion picture tag lines in no particular order:
- Fargo – A lot can happen in the middle of nowhere.
- Alien – In space no one can hear you scream.
- The Matrix – Reality is a thing of the past.
- Deliverance – This is the weekend they didn’t play golf.
- The Social Network – You don’t get to 500 million friends without making a few enemies.
- Jaws2 – Just when you thought it was safe to go back in the water.
- The 40-Year-Old Virgin – The Longer You Wait, The Harder It Gets.
- Being There – A story of chance.
- Jurassic Park – An Adventure 65 million years in the making.
- Who’s Afraid of Virginia Wolfe – You are cordially invited to George and Martha’s for an evening of fun and games.
Your job isn’t just to write your book or your play or your poem. That’s half the job. The other half is marketing. If you want people to read what you’ve written then you have to market what you’ve written. And one way of doing that is by picking a good title and tag line combination.
I do that for my plays and you should do it for yours. It helps you sell. It’s the shortest and easiest way to create interest in your story. What are you waiting for? Get tagging.
Here are the titles and tag lines from four of my plays which can be downloaded for free here on my website.
- What the Dickens! – Even Scrooge got a second chance.
- 500 bucks and a pack of smokes – How much is your life worth?
- Death and the Psychiatrist – Even Death could use a friend.
- A Christmas Carol – Every man has the power to do good.